Excited to be the first Project EDWARD podcast guest of 2025

I was honoured when James Luckhurst, founder of Project EDWARD (Every Day Without a Road Death) invited me to be the first guest on the EDWARD podcast for 2025! 🎙️ It’s always a pleasure to chat with James, and this time, we had a frank conversation about the journey towards Vision Zero – a future where no one loses their life on the roads. I spoke about:

• My role in the Safe System over the last 20 years

• Why communication is so vital in achieving Vision Zero

• The pride I take in supporting organisations to play their part in Vision Zero

• My passion for amplifying the voices of road crash victims and bereaved families

• The urgent need for a Graduated Driving Licensing system in the UK and the fierce campaign behind it

I believe that until we achieve ZERO road deaths, we must continue to challenge ourselves and push harder for meaningful change.

🎧 Tune in to the podcast HERE and hear more about how we can all contribute to achieving Vision Zero.

Project EDWARD is the biggest platform for showcasing good practice in road safety in the UK.