After more than 22 years working in road safety, it suddenly occurred to me the other day that if I want to help reduce road harm, perhaps I'm actually in the wrong profession. That thought came to me while in Sweden last week - home of Vision Zero and one of the safest countries in the world when it comes to road safety.

A new national campaign is launching today to help better protect child passengers and support the Government’s target of reducing child road deaths and serious injuries by 70% by 2035. Rear Face for Safety is calling for a shift in how child car seat safety is communicated in the UK, encouraging parents to keep children rear-facing until at least four years old - supported by evidence showing children are up to five times safer travelling rear-facing than forward-facing. In

Today I had the honour of speaking at the Hampshire and Isle of Wight Road Safety Summit, hosted by Police and Crime Commissioner Donna Jones and Hampshire & Isle of Wight Constabulary.

It’s been a busy and rewarding week supporting John Duncan and Emma Thompson’s visit to the UK and connecting them with colleagues across the road safety community. John and Emma are from BRAKE Australia , a registered charity delivering evidence-based driver awareness education in secondary schools. Its curriculum-aligned programme, developed by a former police sergeant with input from educators, emergency services and parents, has reached more than 80,000 students in over 1

These words, spoken by Andy MacNae MP (pictured) at Monday’s 'Every Day Without A Road Death' (Project EDWARD) event in Westminster, have stayed with me. It is such a simple principle - a basic right.

A powerful coalition of experts, emergency service leaders and bereaved families is calling on the Government to introduce a stronger licensing system to better protect young and novice drivers and to stop avoidable tragedies that devastate families across the country.