Print and broadcast media course - June 2025

I’m really pleased to be delivering the Print and Broadcast Media half-day course as part of the newly relaunched Road Safety GB (RSGB) Academy media training programme.

This online session is designed for road safety professionals who want to feel more confident engaging with the media – from understanding how the media works to preparing for interviews and writing stronger news content.

📅 𝗗𝗮𝘁𝗲: 30 June 2025

🕤 𝗧𝗶𝗺𝗲: 9:30–12:30 (via Zoom)

👉 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 & 𝗯𝗼𝗼𝗸: https://rsgbacademy.org.uk/training-courses/media-training-course/

𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴:

 •  𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗲𝗱𝗶𝗮 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 – how journalists work and what they need

 •    𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄𝘀𝘄𝗼𝗿𝘁𝗵𝘆 𝘀𝘁𝗼𝗿𝘆 – key ingredients that make stories relevant and engaging

 •    𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗺𝗽𝗮𝗰𝘁 – using real-life experiences to make stories meaningful

 •    𝗥𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗼𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 – managing tricky media situations professionally

 •    𝗧𝗮𝗽𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 – aligning local stories with national narratives

 •    𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗿𝗮𝗱𝗶𝗼 𝗮𝗻𝗱 𝗧𝗩 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 – delivering clear, confident and concise messages

 •    𝗕𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝘀𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 – supporting others to speak with confidence

 •    𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗼𝗻𝗴 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 – writing quotable, professional soundbites

 •    𝗡𝗲𝘄𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 – with a hands-on practical exercise

As a former journalist and qualified marketer with over 20 years in road safety communications, I’m passionate about helping others use the media to tell human, newsworthy stories that change perceptions and save lives. I’m really looking forward to sharing that passion with attendees.

Open to members and non-members of RSGB. Please feel free to share with colleagues – I’d love to see some of you there!