COMPETITION: Could a FREE place on my Road Safety PR & Media Masterclass help you?

On 9 October, I’m hosting a half-day online masterclass - and thanks to sponsorship from How’s My Driving? we have two free places to give away.

How’s My Driving is a road safety social enterprise that funds road safety projects.

We’re looking for worthwhile causes - perhaps an independent campaigner, a charity or a small company with a life-saving road safety innovation - where media training could make a real difference.

 To enter, tell why you should be chosen. Share a little about:

• The work you’re doing in road safety

• The challenges you face in getting your story heard

• How this training could help you make a bigger impact
  

Together, Ross Smith from How’s My Driving? and I will select the two most deserving entries.   Deadline for entries: Wednesday 25 September

Let’s give important road safety voices the chance to be heard.

Please share with charities, grassroots campaigners or small companies with life-saving road safety innovations who might not normally get this opportunity, but are working tirelessly towards Vision Zero. Prefer to enter by email? Message me at rebecca@visionzerocommunications.com Find out more about the masterclass below:

Road Safety PR & Media Masterclass

Getting your road safety message into the headlines isn’t always easy. Journalists and online audiences are bombarded with stories every day - so how do you make yours stand out?

I’m Rebecca Morris, founder of Vision Zero Communications and a nationally recognised road safety communications specialist with over 20 years’ experience. A former journalist and qualified marketer, I have led national communications at RoadPeace and delivered campaigns for PACTS, Project EDWARD, local authorities, police forces and businesses committed to reducing road harm.

I’ve achieved widespread coverage on issues ranging from young drivers and Vision Zero to speed cameras and life-saving road safety solutions. Known for my energy and passion for reducing road harm, I bring this to every training session.

Who the training is for

This training is designed for anyone who needs to communicate road safety stories with clarity, impact and authority. Whether you’re on the front line of road safety delivery, shaping strategy, or supporting campaigns, you’ll benefit from a practical, road safety–specific approach to media and PR. For example:

• Road safety officers and partnership staff

• Charities and non-profits working in road safety, public health or active travel

• Corporate communications teams – even experienced comms professionals benefit from a tailored road safety approach

• Police, fire and local authority staff with a road safety remit

• Senior managers and elected members likely to face media interviews

• Businesses committed to reducing road harm

What you will learn

Understanding the media

• How journalists work – what they are looking for and what they need

• What makes a story newsworthy and how to spot opportunities
  

Storytelling for road safety

• Turning data and reports into human-centred stories that resonate

• Using real-life experiences to add impact and credibility

• Aligning with national campaigns for greater reach
  

Maximising your message

• How social media amplifies your PR and increases visibility

• Planning and strategy: when and how to share your story

• Dealing with negative coverage and protecting your reputation
  

Practical media skills

• Preparing for radio and TV interviews – hints, tricks and confidence boosters

• How to brief elected members and senior managers for media appearances

• Writing and delivering strong media comments

• Hands-on press release writing exercise with live feedback
  

Course details

• Format: Half-day (3 hours) online masterclass

• Group size: Maximum 15 participants to ensure interaction and individual feedback

• Cost: £200 per person

For more information contact Rebecca at rebecca@visionzerocommunications.com